
“Da Island Guy”
Sounding Off Social
Artistic genius at its best! That’s how many have been describing the Superbowl halftime performance by Kendrick Lamar. As one friend wrote on social media, “he used hip-hop bars to deliver symbolism and messaging over entertainment.” There’re a bunch of clips about the subtext and subliminal lessons in the performance. Not everybody saw it that way though as some felt the show didn’t have enough razzmatazz. But maybe the current social climate called for a different way to view the rhymes. Ever wondered how folks made it through crazy times of the past? Well, we’re living in such a moment.

To understand where we are in time, let’s look back to the period of Reconstruction. This ties-in with the phase of America’s story after the civil war that saw a ‘rollback’ (sorry biz leaders) in civil rights gains. Back then, when blacks were promised 40 acres and a mule, there was a rollback. When black folks started to win elected office, there was a rollback in ballot access. After voting rights and citizenship laws were passed, there was a rollback to what became known as Segregation. In our current season of backlash to Black History Month and anti-DEI sentiment there’s basically a rollback in fulfilling America’s ideals.
The problem is that Black history has always been a catalyst for change against the bogeyman, sometimes known as a ‘white supremacy’ mindset. Said another way, whenever America makes headway towards a more perfect Union, there’re forces that operate around:
- Denial of truth: Self-evident truths turn into ‘social truth’ like sometimes happens at a bar.
- Withdrawal of trust: As America withdraws from neighbors/agreements, denial is to autocracy as withdrawal is to hypocrisy.
- Tyrannical in task: There’s so much angst due to knee-jerk decisions and faulty explanations.
In the past, this has led to citizens getting bamboozled by a skewed reality as leaders chose to unwind progress under the pretense of trying to upgrade policy. Plus, in some circles these days, patriotism seems to be more about a ‘race to riches’ than a service to the common good as a nation. It’s interesting, last time we talked about the words ‘establish justice’ appearing in the Constitution. Well, another objective listed after the preamble of ‘We the people in order to form a more perfect Union,’ is found in ‘general welfare’. Some in America have lost their way on ‘general welfare’ and handling of grievances.

Well, like Lamar’s halftime show, SAIC’s efforts as a social-edge campaign/platform bring symbolism and messaging with uplift entertainment. A new phase of our rollout (as opposed to rollback) is in ‘Operation Mojo’ where community partners join forces to ‘make our journeys one’. Not enough time to get into how this relates to history, but moments in our past have had wake-up calls. Those times in history were followed by two scenarios: (1) Boycotts, (2) ‘Social Moonshots’. In other words, there were upshift steps in civic engagement, social consciousness and programs to level-up our game. An important note is that America seems to have a repeating cycle. So, it’s time we choose to grow up and stop being stuck in the past of our old ways. We’ve got to learn from those past moments by how we:
1. Influence Family
People often say Black history is American history. One way to understand this is when white folks can take to social media and read between the lines of Lamar’s symbolism and messaging. This means his performance wasn’t just a ‘black history’ performance. There’re some ‘common good’ aspects to black history that have significance beyond black people. We know that’s true from Dr. King’s message about building a ‘beloved community’. Yea, he was rooted in Black America based on genealogy. But his message was the ultimate example of diversity, equity and inclusion as a family line or American family.
2. Impact Culture
One of the ways folks tried to impact culture back in the day was through intimidation. The KKK became a thing after Reconstruction because folks wanted to reset the narrative about the civil war. They also did that through ‘denial of truth’ by saying the civil war was about ‘State’s Rights’ when it really was about trying to hold on to slavery. We can impact culture today by how we relate King’s ‘beloved community’ with SAIC’s ‘mojo circles’. What if we could show folks another way to ‘slice & dice’ the craziness of our times through civics, the way Lamar gave us a new way to get the message across through his lyrics?

3. Invite Community
Think about how smart TV’s have made streaming apps and multi-media features possible? We can watch Internet broadcasts on our TV sets and ‘mirror’ content from our phones to our family room big screen. Well, think about what ‘smart civics’ might do to raise our civic engagement and social consciousness. SAIC’s expertise in this area is about connecting the dots across history, civics and culture. This way we’ll achieve ‘informed living, homeland rising’ with EASE: Educational, Aspirational, Social, Entrepreneurial. Ready to get on board our Friday Night Flights to a higher destiny of community?
4. Inspire Dreams
It’s hard to believe that next year will be 40 years since we’ve been honoring the MLK Holiday. It was signed into law on November 2,1983 and first observed as a holiday on January 20, 1986. That should be enough for us to see it’s time we grow up as a nation. Also, next year we’ll have the 250th anniversary of America’s Independence. Let’s put it this way…America’s independence inspired dreams of a new nation built around democracy as a republic. Moreover, Dr. King’s dream was built around the idea of making diversity, equity and inclusion meaningful in our journey. How are those dreams looking these days?

At a civil rights movement transition point in April 1968, Dr King said these words: “The nation is sick. Trouble is in the land. Confusion all around.” By Summer ‘68, Fannie Lou Hamer at a Boston speech said America must “wake up.” Are we at a similar point now? Well, Dr. King outlined two high-level steps: (1) Fierce urgency of now, (2) Do something for country, keep moving with new energy. So, does ‘Operation Mojo’ interest you or your group? Let’s get through the rumble & tumble moments by how we influence family, impact culture, invite community and inspire dreams in the next chapter of America’s story.
Chime-in on impacting Democracy & Public Good, Education & Community or Entrepreneurship & American Dream, ‘Civic Mondays’ events or Civics & Community forums. Plus,you can “J.A.M. With Us” (join a movement) in civic engagement, social change and community life. Checkout the Signup Center below.
Tracks: P!nk – What About Us – https://youtu.be/ClU3fctbGls?si=kF83Dml6T4Z4yh0x
Chaka Khan – Keep Your Head Up – https://youtu.be/88DS-T7Ypa4?si=V5Art2MWV-7zFbLb
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